As we close out 2024, I find myself reflecting on what has been a transformative year for both our business and the hospitality industry at large.
When we launched our sports broadcasting platform in July, we saw an industry crying out for change – venue operators struggling with fragmented content delivery, rising costs, and complex operational demands. What we didn't anticipate was just how quickly the market would embrace our vision for a simplified, unified approach to sports entertainment.
In just eight months, we've witnessed a remarkable evolution. We've secured partnerships with premium content providers including DAZN's Global championship boxing, and Power Slap's viral sensations.
But more importantly, we've seen first-hand how these partnerships have helped venues transform their operations and enhance their patron experience.
The problem we set out to solve was clear: the fragmentation of sports content was creating unnecessary complexity and cost for venues.
What was identified was "It's a significant pain point for how to get sports into a venue." Our solution needed to be more than just another service – it needed to be a complete reimagining of how venues access and deliver sports entertainment and our partnership with Nightlife is instrumental in solving this challenge.
As we move into 2025, I'm excited to announce perhaps our most significant development yet: the evolution of EV Live into SportsPick Live. This isn't just a rebranding exercise – it's a natural progression that reflects our commitment to delivering an all-inclusive sports bar solution and connecting sports fans with their local venue.
The integration with SportsPick represents everything we believe the future of venue sports entertainment should be: seamless, engaging, and profitable for our partners. By bringing together premium sports content with comprehensive engagement tools under one brand, we're creating what I believe will be the new standard in sports entertainment.
Looking ahead, our focus is clear:
The challenges facing hospitality venues today are complex, but I believe they also present unprecedented opportunities. The cost-of-living crisis has made it more important than ever for venues to differentiate themselves and maximise operational efficiency. Our evolution into SportsPick Live reflects our commitment to helping venues not just survive but thrive in this environment.
To our existing partners: thank you for your trust and collaboration in 2024. To those considering joining us: there's never been a better time to be part of this revolution in venue entertainment.
As we look to 2025, I'm more convinced than ever that the future of the industry lies in simplified, unified solutions that put venues first. The early adopters of our platform have already seen the benefits of this approach, and we're committed to ensuring that more venues can share in this success.
The hospitality industry has always been about bringing people together. With SportsPick Live, we're making it easier than ever for venues to create those memorable moments that keep patrons coming back. That's not just good for business – it's good for your communities.
2025 promises to be an exciting year of growth, innovation, and transformation. I look forward to sharing this journey with all of you.
© Entain Venues 2024. All rights reserved.
Building the Future of Venue Entertainment