Privacy Policy

Our Commitment to Privacy

This website privacy policy (Privacy Policy) outlines the commitment of Entain Group Pty Ltd (ACN 151 956 768) and its Subsidiaries (“Entain” or “we”, “us” or “our”) to protect the personal information we receive in the conduct of operating this website (the Website) and related businesses.

This Privacy Policy applies to visitors to the Website ( Privacy Policy does not apply to linked third party websites and apps that we do not operate.

For the privacy policy that applies to our Australian websites and apps that facilitate betting across our Australian wagering brands, please visit the “Rules, Terms and Conditions” page of the relevant brand’s website.

We comply with all relevant privacy laws, including the requirements applicable to us under the Australian Privacy Act 1988 (Cth) (Privacy Act) and relevant State laws.

The Website Privacy Policy

This Privacy Policy sets out how we look after personal information.It explains the kinds of personal information that we collect, and why we collect it.It also describes how we hold, use, and disclose personal information.

By using or otherwise interacting with the Website, or by providing personal information to us via the Website or in response to content on the website, you also agree to the terms this Privacy Policy.

When you agree to the terms this Privacy Policy, you consent to the collection, use, storage and disclosure of that information as described this Privacy Policy.

The Personal Information that we COLLECT

By using the Website, we may collect personal information in relation to our venue sponsorship offerings. We collect personal information so that we can provide products, services, responses, communications and other information to users of the Website.

We also collect personal information where we are required to do so by law or as a condition of our licenses.The types of personal information we collect depends on the circumstances in which the information is collected

.The types of personal information we collect may include, but is not limited to:

  • Your name and contact details
  • Details in relation to your venue and/or business operations
  • Information regarding your use of the Website
  • Records of communications and dealings with you via the Website
  • Personal information we may collect as part of a survey, feedback request or a competition
  • Personal information you provide to us, for example, for verification, feedback or as part of an application or proposal.
  • Personal information and opinions about you that are provided to us by others, such as banks, referees, and regulators

We collect information about people who are our suppliers and business partners, or who are employed by our suppliers and business partners.

The information we collect is information we need to do business with that party. We collect personal information about people who visit our offices and attend our events. This may include photographs and video.

When you communicate with us, we may collect additional personal information including the languages you speak and how best to manage communications with you.

Online Services

When using the Website, we and our technology partners may collect information about you and how you use our online services. We may collect information such as:

  • which pages you access, and how you interact with them
  • device information, such as the model and ID of the device you use, operating system, telephone number and mobile phone network
  • server log information, such as details of how you used the website, IP address, hardware settings, browser type, browser language, the date and time of your use and referral URL
  • information that may uniquely identify your browser or your account  

If you visit the Website, we collect information on your use of the website, such as pages visited, links clicked, text entered, and mouse or cursor movements, as well as information more commonly collected such as the referring URL, browser, device, operating system, and more We use various technologies to collect and store information, including cookies, pixel tags, local storage, such as browser web storage, data caches, databases, and server logs.

These technologies help us track your usage and remember your preferences for example, cookies are small files that store information on your computer browser, TV, mobile phone or other device.

Cookies enable the entity that placed the cookie to recognise you across different websites, services, devices and browsing sessions. If you choose, you can set your browser to reject cookies or you can manually delete individual cookies or all of the cookies on your computer by following your browser’s help file directions.

Turning off cookies may also disable functions of many websites you visit.You can disable cookies but our online services may not work as intended if you do so. Our Website and communications may contain links to other websites. We are not responsible for the privacy practices or the content of other websites.The privacy practices applicable to other websites may differ substantially from ours.

Please read the privacy policy of any other websites you visit before using them. We do not accept responsibility for the content or practices of websites operated by third parties that are linked to from or that link to the Website

Sensitive Information

Sensitive information includes information about your health, racial or ethnic origin, religious beliefs and criminal record. Usually, we do not collect sensitive information.

If we need to do so, we will only collect sensitive information about you with your consent and where it is reasonably necessary for us to do so, or if we are otherwise allowed or required by law to collect that information.

If you provide us with sensitive information, we will consider that you have consented to us collecting it.


Personal information is collected in a number of ways, including:

  • directly from you, for example, when you give it to us, when you enter your personal details on the Website, when you complete an entry form for a competition or participate in a survey
  • when you email, text or telephone us, or when you share information with us from other social applications, services, websites or apps
  • when you use and interact with the Website
  • when you visit our offices or attend our events, for example, you may be photographed or captured on CCT
  • from publicly available sources of information, including third parties from whom we may acquire lists
  • from third parties, such as banks or regulators

from you if enter wish to, or do enter into a sponsorship agreement with us If you choose not to provide us with information, we may be unable to engage with you depending on the proposed relationship between us and you.


We may use and disclose your personal information for the following purposes:

  • to carry out our obligations arising from any contracts we enter into with you.
  • to identify you and to assist you where you request assistance from us
  • to complete transactions with you
  • to respond to inquiries from you
  • to administer and protect our business and this Website
  • to process payments
  • to conduct research
  • to comply with our legal obligations, resolve disputes, and enforce agreements
  • to investigate or pursue a legal claim
  • to administer surveys, contests, or other promotional activities or events sponsored or managed by us or our business partners
  • to make special offers related to our business
  • to notify you of upcoming events and opportunities involving Entain
  • to assist in the enforcement of laws
  • to report to our directors and shareholders
  • to maintain and update our records
  • to determine whether to hire you to work for us
  • as otherwise required or authorised by law
Direct marketing & unsubscribe

We may use and disclose your personal information to carry out consumer, market, community and product research, compile demographics and perform other analysis so that we can develop and implement initiatives to improve our products and services.

We may use and disclose your personal information for marketing purposes. Should you not wish to receive marketing communications, you may unsubscribe or opt-out:

  • by following the link or instructions in the communication; or
  • by contacting us via email ( to unsubscribe

If you unsubscribe from marketing communications, this will not stop you receiving service-related communications from us if we are otherwise legally entitled to send them to you.

Disclosure of Personal Information

We may disclose your personal information:

  • to and between our Subsidiaries and our related bodies corporate
  • to government agencies, regulators and law enforcement bodies
  • to AUSTRAC or such other regulators of wagering or liquor service
  • to insurance companies
  • to racing and sporting bodies
  • to a court or tribunal
  • to conduct research
  • to anyone who acquires or considers acquiring our assets or business (or part of it)
  • to a person who serves us with a subpoena or other legal document requiring us by law to disclose information or documents about you to them
  • to relevant business and community partners who are involved with initiatives your express interest in or register to participate in
  • to our consultants, contractors, subcontractors, suppliers, service providers and professional advisors, who assist us in operating our business, for example to payment service providers, mail house operators, banks, investigators, and organisations that we engage to deal with you on our behalf.

We may also disclose personal information to a third party who has the right to use our brand or logo.The third party may provide products or services, or operate a website or App, but these are not our products, services, websites or apps.

Additionally, we may disclose your personal information to organisations outside of Australia, including to our related bodies corporate, to contractors, and providers of payment services.

The disclosure may be to organisations located in the UK, Austria, New Zealand, Germany, the United States, India and the Philippines.    

We will take reasonable steps to ensure that any personal information which we disclose to a third party is protected by that party in accordance with the Privacy Act.


We may store your personal information in a variety of formats, including electronic or paper formats.

We take reasonable steps to ensure that your personal information is stored securely. Transmissions sent to or from the Website is routinely monitored for quality control and systems administration. We cannot guarantee the total security of any data transmission over the Internet (or e-mail), however, we strive to protect your personal information.

A number of physical, administrative, personnel and technical measures are used to protect your personal information, including restricting access to offices, databases and firewalls to keep personal information secure from misuse, loss or unauthorised use.

Although all reasonable care is taken, we cannot guarantee the security of information provided to us via electronic means or stored electronically. There may be circumstances, where despite our best efforts, our security measures are targeted by security threats,

Personal information is only retained for as long as is necessary or as required by law pursuant to our data retention and deletion policies.  We are subject to data retention obligations at law. You can request deletion of your personal information by contacting


You have the right to access, update and correct the personal information that we hold about you.

If you would like to access, update or correct the personal information that we hold about you, please email

We will provide you with a copy of your personal information within a reasonable period after an access request is made, usually within 30 days.

In some cases, we may charge a reasonable fee to provide access to your personal information, but we will never charge you a fee to make a request.

If a fee applies, we will advise you before we provide access Sometimes, we may not be able to provide you with access to all of your personal information and, where this is the case, we will tell you why.

We may also need to verify your identity when you request your personal information.

We take reasonable steps to ensure the personal information we hold about you is accurate, complete, up-to-date, relevant, and not misleading. If there is a reason for not granting you access to your information or making a correction to any personal information, we will provide you with a written explanation of the reasons for the refusal (unless unreasonable to do so) and inform you of the mechanisms to complain about the refusal.


For further information, or if you would like to make a complaint about our use, handling or disclosure of your personal information, please email

Following receipt of your complaint, we will investigate and respond to you within a reasonable period of time.

If you are not satisfied with our response, you may also contact the relevant regulator such as the Australian Information Commissioner.

As at the date of this Privacy Policy, the contact details are as follows:

Office of the Australian Information Commissioner
GPO Box 5218
Sydney NSW 2001

Phone: 1300 363 992
Online: you would like more information about the Privacy Act or Australian privacy requirements in general, please visit the Office of the Information Commissioner’s website at


From time to time, we may change this Privacy Policy.

If we do, we will update the Privacy Policy on the Website. The changes will come into effect immediately upon notification on our websites.

If the changes are significant, we will aim to provide you with an email or text notification of the changes.

You should check our website from time to time to understand how the current version of our Privacy Policy applies to you.

Last updated on: 5 October 2022