Local pubs have always been about community and at the Morphett Arms Hotel, they've discovered how to take that community spirit to the next level. In an era where digital convenience often wins over social connection, this Adelaide venue has found a way to make their sports community even stronger and more engaged.
The challenge wasn't about empty seats or silent screens - it was about creating something special that brings people together in new ways. As streaming services make home viewing increasingly convenient, venues need fresh approaches to enhance their community experience.
The Morphett Arms found their answer in SportsPick, transforming their already vibrant venue into an interactive hub where every sports fan can be part of something bigger.
What happens when you give an engaged sports community more ways to connect? You get an even more dynamic social atmosphere. At Morphett Arms Hotel, SportsPick isn't just another tipping platform - it's become a catalyst for deeper community connections.
"People just like the social aspect of it. They come in and compare their tips... they all like to have a bit of chat about who they picked, and you know a bit of banter,"
says Aimee Barnett, the venue's Front Bar Manager of three years.
This isn't a story about filling empty seats - it's about enriching the experience for everyone who walks through the door. From regular AFL tippers to casual NFL fans, SportsPick has created new ways for their patrons to engage, compete, and celebrate together. Morphett Arms Hotel has used SportsPick to enhance its ability to be a social hub for the community.
Through SportsPick's automated tipping competitions and national prize pools, Morphett Arms Hotel has enhanced the ability for patrons to share moments to enjoy sports and racing action with fellow enthusiasts.
People in their community can win big, like Jimmy, a 20-year regular who hit the big-time winning the Punters Challenge Championship
"Oh my God, I've got this Aimee's, I've got this!"
Although Jimmy was ecstatic, the entire venue erupted in celebration.
Why? Because at Morphett Arms, everyone's win is everyone's win. Jimmy took home the $20,000 National Prize Pool for winning SportsPick’s Punters Challenge Championship, and a local legend was built in the community.
With over 20 years of industry expertise, SportsPick's expert team gets it, providing support and resources for customers like Morphett Arms Hotel
If I've got any problems, I can just quickly send him a quick email, or a text and he'll get straight back to me
The Morphett Arms has been able to cultivate a range of local tipping competitions that had their patrons coming back repeatedly for competitions throughout the year, their numbers tell part of the story, with:
• 60 passionate AFL tippers
• 30 dedicated NFL fans
• 15-20 weekly Super Seven players
In an era where technology can isolate, the Morphett Arms has found a way to use it to connect.
To discover the SportsPick difference for your venue, contact us today.
© Entain Venues 2024. All rights reserved.
Building the Future of Venue Entertainment